The Problem We Actually Solved
Back in 2019, I was working with families who earned decent money but somehow always felt broke by week three. They'd tried budgeting apps that were too complicated, read books that focused on investment strategies they weren't ready for.
What they needed was simple: a clear way to track monthly expenses and actually stick to it. So we built something different.
Here's what changed everything: Instead of trying to transform people's entire financial lives overnight, we focused on just one thing – helping them understand their monthly cash flow. When you know exactly where your money goes, everything else gets easier.